Wednesday, December 16, 2009

Cassidy Phillips Launches SMRT-CORE: A Revolutionary Core Strengthening Program


Cassidy Phillips, biomechanical specialist and creator of Trigger Point Performance Therapy Products and Education, has launched a revolutionary core-strengthening system and self-massage program called SMRT-CORE that uses a revolutionary foam-roller, The GRID. Having had great success in endurance sports and fitness with his Trigger Point Performance Therapy Products, this program marks Phillips’ second major program and product launch.

SMRT-CORE is self-myofascial release therapy and core stability work efficiently combined in the same workout. Phillips has worked with several world-class athletes and there are two things that he concentrates on: self-massage and functional core work. Cassidy decided it was time to combine these two areas of expertise. The result was an incredible combination of core stability exercises and self-myofascial release therapy, using one product: The SMRT-CORE GRID.

Through the development of a travel-friendly hollowed out foam roller, Phillips provides athletes and fitness enthusiasts with a tool that can significantly increase their core strength and stability while providing them with an incredible soft tissue massage, due to the EVA matrix of distrodensities. “The precision-engineered pattern and density of our exclusive Distrodensity Foam design allows one to control the level and intensity of the massage. While most foam rollers are one-dimensional, I sought to invent a platform that would allow blood and oxygen to travel throughout the tissue as the muscles are compressed to deliver an optimal yet customizable massage,” says Phillips.

The SMRT-CORE program launch firmly positions Phillips’ and Trigger Point Performance Therapy as a premium source for injury prevention, strength training and overall wellness. Chris Lieto, 3-time Ironman Champion comments, “with Cassidy’s products, I always perform better and feel like my legs can do so much more – they have more power and more speed. It is a must in my training and recovery."

Phillips remarks, “I have listened to feedback from my athletes and customers and am ecstatic about how well the SMRT-CORE program and The GRID have been received. I have no doubt that this is the most versatile and comprehensive foam roller and workout tool available. My ultimate goal is to empower athletes to be able to take care of themselves through the education and use of my products.”

The SMRT-CORE GRID and program is in specialty stores around the world. To learn more about Cassidy Phillips and SMRT-CORE, visit www.tptherapy.comand www.SMRT-CORE.com.

About Cassidy Phillips
Cassidy Phillips is a biomechanical specialist concentrating on sports performance, injury prevention and the muscular structure that supports the efforts of the body in motion. His objective is to recognize the biomechanical challenges of movement and actions of everyday life and marry them with the biomechanical inefficiencies recognized within patterns of movement defined by a sport of choice or through sedentary patterns of movement such as sitting, walking and running. Athletes and non-athletes from around the world have used Phillips and TPT products to implement the use of Myofascial Compression Techniques with incredible and sometimes life-altering results.

About Trigger Point Technologies
Trigger Point Technologies is a company based in Austin, Texas that has established itself as a life enhancing brand, concentrating on empowering people with its revolutionary methodologies and patented products that mirror the feeling of a human hand. It has successfully become one of the leaders in personal performance care by marketing its in-home massage products to consumers in the athletic, healthcare and personal wellness markets. For more info, visit www.tptherapy.com

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